Choosing the right bridesmaid dresses can be as exciting as finding your dream wedding gown. The internet offers a plethora of styles at your fingertips, making it effortless to outfit your bridal party. Whether you're on the hunt to buy bridesmaid dresses online for a laid-back beach wedding or a formal affair, you'll find options galore.
We're here to walk you through the dazzling array of choices available online. From chic and affordable gems to the splurge-worthy designer labels, there's a perfect fit for every bridal party's taste and budget. Imagine the ease of picking out gorgeous gowns from the comfort of your home, ensuring your squad looks absolutely stunning. So, let's get started on this journey of online bridesmaid dress shopping, where convenience beautifully collides with style.
BM Top Picks
- AW Bridal: Budget-friendly with a wide color selection.
- Etsy: Customizable and unique designs from various sellers.
- Anthropologie (BHLDN): Range of elegant to vintage to boho styles.
Affordable Elegance:
- Birdy Grey: Trendy, stylish dresses under $100.
- LuLu’s: Modern, trendy options with a focus on sleek, sexy styles.
- ASOS: Wide range of styles with a balance of affordability and trendiness.
- Bohme: Ruffles and laces for romantics at a great price.
- Arbor & Co.: Stylish wedding looks with every dress under $80.
- Aritzia: Minimalistic and essential pieces at reasonable prices.
Designer & High-End Fashion:
- Reformation: Feminine designs with sustainable fabrics.
- Moda Operandi: Upscale designer attire, high-fashion pieces.
- Zimmermann: Playful and high-style designs.
- Bec + Bridge: Modern and cool with a focus on earthy tones.
- Shona Joy: Australian design house known for fierce and polished designs.
Unique & Customizable Options:
- Spell & The Gypsy Collective: Free-spirited styles with casual prints and layers.
- The OWN Studio: Sleek silhouettes, made-to-order in London.
Luxurious & Sophisticated Choices:
- Jenny Yoo: Elegant, sophisticated, made-to-order designs.
- Fame & Partners: Modern, customizable gowns with an eco-conscious approach.
- Revolve: Fashion-forward, trendy gowns.
- Nordstrom: Extensive collection with over 200 styles.
- Saks Fifth Avenue: High-end designer options.
- Shopbop: Luxury brands and designer dresses.
- Net-a-Porter: High-end names like Givenchy, Chanel, and Gucci.
- Verishop: Curated collection of brands for various price points.
Bohemian & Whimsical Styles:
- Plum Pretty Sugar: Feminine and modern with flirty florals.
- Show Me Your Mumu: Designed for boho brides with ethereal designs.
- For Love & Lemons: Detailed and fashionable with a playful twist.
- Free People: Edgy, boho styles with a focus on unique designs.
Inclusive & Diverse Selections:
- Dessy: Wide range of styles and colors, including plus sizes.
- Azazie: Affordable with inclusive sizing.
- Kennedy Blue: Inclusive sizing with a try-at-home option.
- Watters: Size-inclusive styles with a modern twist.
- Bella Bridesmaids: Wide collection from various designers, inclusive sizes.
BM Top Picks
AW Bridal
Price range: $100 – $200
Sisters of the bride, we adore AW Bridal for your bridesmaid dress needs! They offer a rainbow of colors and styles for every wedding theme. Plus, their dresses are beautifully crafted, and their prices? So budget-friendly! With AW Bridal, shopping feels less like a task and more like a delightful experience.
Trust us, it's a joy!
Etsy
Price range: $50 – $200
With so many options for customizations and color matching, Etsy is a great option to achieve the exact style you’re looking for. Scroll through endless designers who offer options to outfit your entire bridal party in mix & match or complementary styles.
Convertible dresses can be found in so many different styles! Choose from different fabrics like luxe jersey knits or even velvets. Other favorites include this collection of sophisticated silk gowns that feel modern or even tulle dresses that offer a soft filtered look.
Anthropologie
Price range: $80 – $300
We already love Anthropologie's wedding dresses for their range of style options (in fact, they're on our top 33 places to buy your wedding dress online guide!) Their wedding collection ranges from elegant to vintage to boho to modern and their selection of bridesmaid dresses equally pleases.
If you’re giving your bridesmaids the choice of style and price, Anthropologie's user-friendly site makes it easy to filter by the color palette of your choosing, with new beautiful shades dropping for each wedding season & trend.
Once your tribe has chosen their gowns (or jumpsuits!) check out the bridesmaid jewelry and accessories page to complete the look.
Affordable Elegance
Birdy Grey
Price range: $100
Let's talk about Birdy Grey! Their collection is just delightful, filled with trendy, stylish bridesmaid dresses. And the best part? Every dress is under $100! Yes, you heard it right. High style without the high price tag. Birdy Grey makes it a breeze to find a dress you'll love without stretching your wallet. Simply fabulous!
LuLu’s
Price range: $60 – $250
We’d be remiss if we didn’t give a shoutout to LuLu’s — the hub for the modern, trendy bridal party. Your gals are sure to turn heads in any of these sleek, sexy styles. Get the most bang for your buck with this convertible maxi that can transform from halter to one-shoulder to cross-front to strapless. We love a four-in-one!
ASOS
Price range: $50 – $250
With fun fabrics, rich hues, and timeless designs, ASOS has something for everyone and every budget and size. The romantic silhouettes of the site’s in-house brand ASOS DESIGN and the flirty sequined bridesmaid gowns made by Maya are the perfect complement to your fairytale day. And, ASOS CURVE brings their trendy affordable designs to bridesmaids in sizes 12 to 26.
Bohme
Price range: $50 – $100
Flirty details like ruffles and laces make this site so perfect for romantics (and at an incredible price point!) There’s also plenty of options for long and short sleeves in chiffons and laces for fall and winter weddings.
Arbor & Co.
Price Range: $45 – $80
We recently debated who should pay for bridesmaid dresses on the blog. And while the jury is still out, we determined that Arbor & Co. makes sure that it's not a burden for anyone thanks to their gorgeous gowns in an approachable price range. With every bridesmaid dress falling below $80, you can give your best gal pals a break in their bridesmaid budgets.
While this online collection of bridesmaid dresses focuses on affordable, stylish wedding looks, they also have a fabulous selection of mother-of-the-bride and flower girl dresses, too!
Aritzia
Price range: $50 – $300
This is a hub for the dialed-back bridesmaid look. Keep your bridesmaids minimal with essential pieces that stand the test of time. With slips, wraps, and even some noteworthy jumpsuits, your crew is going to love your fashion taste and will be able to add a bit of individual charm to these styles with the perfect accessories.
Designer & High-End Bridesmaid Dresses
Reformation
Price range: $150 – $450
We adore Reformation for their simple, feminine designs made from natural, sustainable fabrics. Because their pieces are designed to celebrate the feminine figure, your bridesmaids will thank you for choosing something so chic and flattering.
Who wouldn’t love the number of flirty touches on these dresses, like the sweetheart neckline, ruffled sleeves, and trumpet skirt on the Butterfly Dress?
Moda Operandi
Price Range: $400 – $3,000
Having a more formal affair? Search their collections of evening and cocktail dresses for upscale designer attire. Styles range from very chic and tailored, to more avant-garde asymmetrical looks, but these are investment pieces worthy of a wedding day debut. You might even score a flawless look for mom!
Pro tip: search their section of “under $500” pieces for an equally luxe look at a more accessible price point.
Zimmermann
Price range: $500 – $2,000
Cultivate a look with a sunny state of mind! Brights, prints, short playful styles – this designer is all about a fun mix-and-matched bridesmaid look (and the most playful flouncy layers, blousey sleeves, and bows!) Zimmermann has a focus on quality, designer style, and sustainability that makes us completely obsessed.
Bec + Bridge
Price range: $200 – $600
Modern, cool, and confident – this is a capsule collection of bridesmaid looks. Offering more natural and earthy tones, Bec + Bridge was a necessary addition to our list. There are flattering bias-cut skirts for ease of movement, and even some of our favorite options for tea-length styles, too!
Shona Joy
Price range: $350 – $500
This Australian design house is no stranger to high-style. You’ll find fierce looks and polished elements like animal prints, bias-cut silk slips, maxis with high slits, and one-shoulder looks all in complementary color palettes. Shop their wedding edit for a collection of perfectly curated and bold designs & you can even order a swatch book to see all their colors & fabrics in person.
Unique & Customizable Bridesmaid Dresses
Spell & The Gypsy Collective
Price range: $150 – $300
True to their free-spirited style, Spell & The Gypsy Collective offers prints and layers for the bohemian bride. This is the perfect site if you’re wanting a more casual look that’s coordinated, but not meticulously matching. Imagine effortless flowy prints paired with boots and a sweeping landscape in the background.
The OWN Studio
Price Range: $150 – $340
UK bridal designer The OWN Studio brings their sleek silhouettes to a line of bridesmaid gowns your girls actually want to wear (and wear again). Flattering bias cut gowns come in a variety of shimmering and modern jewel tones. Your party can mix and match their colors or necklines. Personally, we're dying over this Meghan Markle-esque halterneck midi in light blue.
Just like their wedding dresses, their bridesmaid gowns are all made to order in London, making the collection reliably sustainable.
Luxurious & Sophisticated Bridesmaid Dresses
Jenny Yoo
Price range: $100 – $350
If elegant and sophisticated is more your style, you’ll love Jenny Yoo’s dreamy made-to-order designs. Made with rich and luxurious fabrics — like this stunning velvet gown — your bridesmaids will feel like royalty.
Bonus: the versatility of these dresses can easily transition into the perfect holiday attire. Gotta love a bridesmaid dress you can wear more than once!
Fame & Partners
Price range: $150 – $300
Fame & Partners’ easy-to-use site boasts the perfect offerings for the modern, eco-conscious bride and bridesmaids.
Their made-to-order manufacturing platform eliminates waste and empowers women to craft the dress of their dreams at a not-so-custom price point. Choose your favorite silhouette and add sleeves, change the color, shorten the hem, add a slip…the customizations are seemingly endless! Plus, each gown or dress at its core is modern and stylish. So, you don't run the risk of ‘going too far' with your customizations, every option remains cool and fashionable.
Revolve
Price Range: $12 – $1,800
Fun, flirty and ready to make a fashion statement? If your #bridetribe is making subtle requests to turn your wedding aisle into a catwalk you'll find all the fashion-forward gowns you need at Revolve.
Mixing affordable brands, mid-range Revolve collaborations & high-fashion pieces, Revolve will keep your bridal party on-trend. You'll find slinky silk slips, feminine ruffles & prints, power suits & jumpsuits all organized by color to mix & and match your crew with ease.
Nordstrom
Price range: $70 – $350
With over 200 styles to choose from, Nordstrom’s selection of bridesmaid dresses is unmatched. Sort by color, length, material, style, and price to easily narrow your search.
Might we suggest a bold, black palette for a cozy winter wedding? Or dreamy, pink hues for a spring soiree? At Nordstrom, your options are endless.
Saks Fifth Avenue
Price Range: $200 – $2,000
Saks Fifth Avenue is the go-to destination for luxury designer bridesmaid dresses. Offering an array of high-end brands, Saks caters to bridal parties seeking exclusivity and sophistication. Whether it's a black-tie affair or a chic garden wedding, their collection boasts a range of styles from celebrated designers, ensuring every bridesmaid finds her perfect match.
Shopbop
Price Range: $100 – $800
Powered by Amazon, Shopbop offers a seamless and stylish shopping experience for the modern bridesmaid. The site is a treasure trove of trendy and chic bridesmaid dresses, featuring top designers like Zimmermann, Saloni, and Jonathan Simkhai. Perfect for the fashion-forward bridal party, Shopbop combines the ease of online shopping with a curated selection of contemporary styles.
Net-a-Porter
Price Range: $200 – $2,000+
Net-a-Porter caters to the bridal party with a penchant for high fashion. Featuring a luxe collection from world-renowned designers, it’s the ultimate destination for bridesmaids seeking designer labels and runway-worthy styles. Their exquisite range, though on the pricier side, offers unparalleled elegance and sophistication.
Verishop
Price Range: $100 – $500
Verishop brings together a carefully curated collection for the discerning bridesmaid. Offering a range of stylish and contemporary options, Verishop is ideal for those looking for quality and unique designs. Their selection spans various price points, ensuring there’s something for every bridal party’s budget and taste.
Bohemian & Whimsical Styles
Plum Pretty Sugar
Price range: $50 – $250
For those who love a feminine and modern look, Plum Pretty Sugar is your one-stop-shop for all things bridesmaids.
Pick from a variety of flirty florals and effortless silhouettes, but don’t sleep on the bridesmaid page! With pajamas, robes, getting ready sets, and accessories, you’ll find everything you need to spoil your ladies.
Show Me Your Mumu
Price range: $50 – $350
Designed with the boho bride in mind, the breezy, ethereal designs at Show Me Your Mumu are sure to flatter bridesmaids of all shapes and sizes. Their shop-by-color page makes browsing so easy, and their getting ready collection is the perfect place to find a cute gift for your girls. Don’t forget the flower crown!
For Love & Lemons
Price range: $150 – $400
This collection is the place to look for all the details. Bows, ruching, puffed sleeves and the most fabulous collection of shorter dresses. They blend high-style street fashion into dressier looks that exude a confident feminine attitude. Your bridesmaids are guaranteed to ignite your reception dance floor in these party-appropriate frocks.
Free People
Price range: $100 – $900
Free People is THE mecca for the edgy, boho bride. Browse the site’s “party dresses” section for bold, unique offerings that can easily transition from the ceremony to the dance floor.
With the versatility of these pieces, surely your bridesmaids will appreciate the opportunity to wear their dress over and over again.
Inclusive & Diverse Selections
Dessy
Price Range: $100 – $400
Dessy prides itself on offering a sophisticated array of bridesmaid dresses that cater to a variety of tastes. From classic elegance to modern chic, Dessy's range features an extensive palette of colors and a multitude of styles. Ideal for the bride who wants to mix and match, yet maintain a cohesive bridal party look. Known for their quality and attention to detail, Dessy makes selecting the perfect dress an enjoyable experience.
Azazie
Price Range: $100 – $400
Dessy prides itself on offering a sophisticated array of bridesmaid dresses that cater to a variety of tastes. From classic elegance to modern chic, Dessy's range features an extensive palette of colors and a multitude of styles. Ideal for the bride who wants to mix and match, yet maintain a cohesive bridal party look. Known for their quality and attention to detail, Dessy makes selecting the perfect dress an enjoyable experience.
Kennedy Blue
Price Range: $100 – $300
Kennedy Blue offers a unique try-at-home service, blending convenience with style. Their collection, ranging from classic to contemporary, is perfect for bridesmaids seeking quality at an affordable price point. With the option to sample dresses at home, Kennedy Blue takes the guesswork out of online shopping, ensuring a perfect fit for every bridesmaid.
Watters
Price Range: $200 – $600
Watters is synonymous with elevated elegance and contemporary design. Their collection features a blend of classic styles with a modern twist, perfect for bridesmaids who seek a sophisticated yet trendy look. Known for their quality craftsmanship and innovative designs, Watters is a top choice for bridal parties aiming for a high-fashion statement.
Bella Bridesmaids
Price Range: $200 – $600
Bella Bridesmaids is a treasure trove of designer bridesmaid dresses. With an emphasis on diversity in style and size, Bella Bridesmaids offers an extensive collection that suits any wedding theme. From the latest trends to timeless elegance, their range ensures every bridesmaid finds a dress that resonates with her style and the wedding's aesthetic.
Wrapping up our journey through the world of bridesmaid dresses online, it's clear that finding the perfect ensemble for your bridal party is a breeze with so many amazing options out there. From the ease of Dessy's sophisticated array to the unique charm of Etsy's customizable gowns, there's a world of styles waiting to be discovered. Whether you're drawn to the luxury of Saks Fifth Avenue and Net-a-Porter or the bohemian allure of Plum Pretty Sugar and Show Me Your Mumu, each brand offers its own special touch to make your wedding day unforgettable.
For those who love the idea of mixing high fashion with practicality, options like Shopbop and Rent The Runway provide the perfect blend. Kennedy Blue's try-at-home service and Bella Bridesmaids' extensive designer collection ensure that every bridesmaid feels valued and fabulous. And let's not forget about Watters, where elegance meets contemporary design, making each bridesmaid look and feel like a star.
So, as you embark on this exciting part of your wedding planning, remember that the perfect bridesmaid dress is just a click away. Embrace the journey, enjoy the vast selection, and know that your bridal party will shine alongside you on your big day. Happy shopping!
This post was originally written & curated by BM Writer Brianna Lantz and later edited by BM Writer & Stylist Christina Castello.
